Victoria's Secret to open flagship store in London

Victoria's Secret

Next year, Victoria's Secret will open a flagship store in London. The store on New Bond Street will be the first in the UK, eventually the chain is planning on opening more stores all across the country, as part of a global expansion plan.

Martyn R. Redgrave, a Victoria's Secret executive, told WWD, 'The mall-based stores will be large box, A-mall-types units with full assortments, but they're in the UK, not the US, and we have to learn. That's what we're looking to do as we expand, in the UK in particular."

Victoria's Secret was founded in 1977, when Roy Raymond started the chain, as he felt embarassed looking for lingerie for his wife in a department store environment. Today the company is owned by Limited Brands, that also owns La Senza. There are around 1000 stores in the US, Canada and the Middle East.