Alexa Chung to host 24-Hour catwalk

Alexa Chung © Establishment Casting

Model turned tv-presenter and Mulberry lover Alexa Chung is asked to host a new US show. In the new show - working title 24-Hour Catwalk - designers will play off against each other. Lifetime will produce the show and executive vice president Rob Sharenow tells WWD, "The thing that is happening now in fashion culture is that every character and subset of skill is being explored, and there is going to be great shows coming out of that."

Fashion it-girl Alexa seems the right person to host the show, and she isn't a newbie to tv either. She starred in MTV's It's On With Alexa Chung and last summer she filmed Thrift America, where the 27-year old trawled flea markets, second-hand stores and garage sales across the US.